Coach Sid Parfait moderates a debate on a pickleball court sideline between a DUPR representative and a public pickleball player, as they discuss rating changes.

DUPR Ratings: Why They Drop After Wins (And What’s Still Missing)

If you’ve ever seen your DUPR rating drop after a win, you’re not alone. Here’s why it happens and what’s missing. DUPR rating drops after a win feel like an insult, a slap in the face after you thought you did your job. But maybe, just maybe, it’s the brutal truth you’ve been dodging. This isn’t some soft blog post; this is a hard look at why performance-based ratings sting, why they matter, and what still needs fixing before any of us can fully trust the damn system. This isn’t about taking sides; it’s about understanding the complex dance between player expectations and DUPR’s evolving algorithm. We’ll dive into the nuances of why a rating drop might happen even after a victory, and push for vital improvements like age and gender, minimum points buffer, connectivity, and decay factors that are crucial for truly accurate ratings.

Quick Hitter: Why Your Win Felt Like a Loss on DUPR

Have you recently stared at your DUPR profile, fuming after a win, when you saw your number plummet like a bad drop shot? The system isn’t broken; you just missed the memo. Here’s the raw intel:

  • DUPR now drops ratings even after a win, a reality that’s understandably frustrating players.
  • The algorithm expects you to dominate when the matchup says you should. Anything less is a red flag.
  • If you barely win a match you were “supposed to” cruise through, that’s not a good performance. That’s a shaky win.
  • But DUPR still lacks transparency, contextual weighting, and safeguards against manipulation. We’re not letting them off the hook.

Table of Contents:


Who Needs This Hard Truth?

This is for the player who’s stared at the DUPR screen, incredulous, after a rating drop… even though they just won. The audacity.

If you’ve ever barked, “But I won the match! What else do you want from me, a kidney?”, this is your wake-up call. If you’ve felt like your rating is a cartoon drawing, completely disconnected from your actual matchplay, welcome to the club. This is the ugly, uncomfortable truth we all need to swallow if we want real competition, not just pretty numbers.

Imagine trying to drive a car with a speedometer that only tells you when you’re moving, not how fast. That’s your old rating system. Ready to see the real speed?


What Is DUPR? (Quick Definition for the Lost Souls)

DUPR is the Dynamic Universal Pickleball Rating system. It’s designed to be a global, performance-based rating that calculates your skill based on opponent strength, match context, and result quality – not just whether you won or lost. It’s supposed to help players find their true competitive bracket without relying solely on simple win/loss records. Think of it as a highly sensitive scale for your game.


What a “Rating” Should Really Mean

A rating isn’t a gold star. It’s not a participation ribbon for showing up. It’s a ruthless, calibrated measure of where your game is right now, not what you pulled off last summer, not what you think you could do if you just had more coffee. Think of it like a golf handicap, but for maniacs with paddles. Or, imagine your rating as a precisely calibrated laboratory scale. It doesn’t care what you hope your weight is, or what it used to be. It tells you the exact, current measurement. Treating DUPR as anything less, as merely a reflection of your ego, will only lead to frustration.

Coach’s Stance: A rating should tell you exactly where you belong competitively, not where your ego desperately wants to be. If that number dumps you into a bracket that’s over your head, it’s not helping you. It’s especially not helping the poor souls stuck playing against you.

Lived insight takeaway: Your rating is a brutal bracket tool, not a feel-good reward system. Embrace the reality, or keep getting stomped.


Behind the Numbers: How DUPR Works (Briefly)

At its heart, DUPR isn’t just comparing scores; it’s now a sophisticated probability engine, akin to chess rating systems like Elo or Glicko. It constantly calculates the likelihood of you winning against any given opponent based on past performance. Your rating doesn’t just go up or down; its confidence in your rating also shifts.

Think of your DUPR as having two parts: the number itself (e.g., 4.0) and a “confidence score” or Rating Deviation (RD = Reliability Factor). When you’re new or play infrequently (e.g., fewer than 15 matches or reliability under 60%), DUPR has lower confidence (high RD), and your rating will swing wildly after matches. The more you play, especially against diverse opponents, the more confidence DUPR gains (low RD), and your rating becomes more stable, moving less unless there’s a significant over or underperformance. This reliability score matters way more than people realize for understanding rating volatility.


The Cold Shower: Why Your DUPR Drops After a Win

You were expected to dominate. You didn’t. That’s the math, pal. Simple as that. DUPR, Dynamic Universal Pickleball Rating, uses a performance-based model. It’s not about the “W” column; it’s about the quality of the win compared to the algorithm’s prediction. If you’re a 4.0 and you barely edge out a 3.5 in three soul-crushing games, that’s not a rating-strengthening result. That’s a crimson red flag waving in the digital wind. The win means you survived. The system sees you struggling, gasping for air.

Why did my DUPR drop even though I won?

Your win wasn’t dominant enough. For example:

  • Scenario: Player A (4.2) plays Player B (3.4). Player A wins 11-9, 12-10.
  • DUPR’s Verdict: That’s not dominance. That’s underperformance. Player A’s rating dips slightly, not as punishment, but as a statistical correction. The system expected an easy feast, not a messy fight.

Coach’s Stance: Performance-based corrections are non-negotiable. Without them, ratings become meaningless participation ribbons. This is how you weed out the pretenders from the contenders.

Lived insight takeaway: Not all wins are created equal, and if you want to climb, that’s a damn good thing.


The Hidden Math: DUPR Difference & Expected Point Spreads

One of the biggest frustrations with DUPR has been the “black box” nature of its calculations. Players win, their rating drops, and they’re left scratching their heads. But there’s a predictable, albeit unstated, mathematical relationship between the DUPR difference of two teams and the expected score of an 11-point game. While DUPR hasn’t officially published this, real-world data and community discussions suggest a consistent pattern.

The “0.1 DUPR = 1.2 Points” Rule of Thumb

Observations from competitive play indicate a rough conversion: for every 0.1 DUPR difference between two teams, the stronger team is expected to win by approximately 1.2 points in an 11-point game.

  • Example: If Team A has an average DUPR of 4.9 and Team B has an average DUPR of 4.6, the DUPR delta is 0.3 (4.9 – 4.6).
  • Expected Score: Based on the rule of thumb, Team A is expected to win by approximately 3.6 points (0.3 DUPR delta * 1.2 points/0.1 DUPR). So, an 11-7 or 11-8 win would meet expectations.
  • Rating Impact:
    • If Team A wins 11-3 (a wider margin than expected), their DUPR will likely go up slightly.
    • If Team A wins 11-9 (a narrower margin than expected), their DUPR might drop a hair.

Knowing this point spread before playing a match provides a clear target goal and helps you understand why your rating moves the way it does. It shifts the focus from simply “winning” to “performing to expectation.”

Coach’s Stance: This unofficial conversion is a solid start for understanding the new DUPR algorithm. It provides the crucial context that the system itself often withholds. Use it to inform your strategy, not just your score-keeping.

Takeaway: Your DUPR isn’t a mystery. When your rating moves unexpectedly after a win or loss, it’s likely because your performance deviated from this expected point spread. The more you beat expectations, the faster your rating will climb.


The “Fluke Point” Factor: Why a Minimal Conceded Points Buffer is Essential

While DUPR’s ambition as a sophisticated “probability engine” is laudable, its current interpretation of “underperformance” can sometimes feel brutally unnuanced, particularly in highly dominant wins. We’ve established the “0.1 DUPR = 1.2 Points” rule, and the system rightly dings players who barely squeak out a win they were supposed to crush. But what about the inverse? What about those near-perfect performances where a stronger team wins overwhelmingly, yet still sees a perplexing dip because they dared to concede a few “fluke” points?

Imagine a 5.0 team playing a 3.0 team. The 5.0 team, as expected, dominates, winning 11-1, 11-1. According to the “0.1 DUPR = 1.2 Points” rule, a 2.0 DUPR difference (5.0 – 3.0) suggests an expected win margin of 24 points (2.0 DUPR delta * 1.2 points/0.1 DUPR * 10 (for two games to 11, roughly)). A combined score of 22-2 far exceeds this expectation. Yet, even in such a scenario, some players have reported minor rating drops if, for instance, the algorithm’s hyper-granular analysis deems those two conceded points as a fractional underperformance against a theoretical perfect game.

This is where a “Minimal Conceded Points Buffer” becomes not just a logical tweak, but a crucial element for maintaining player trust and reflecting the inherent nature of competitive play. No matter how significant the rating differential, a few “fluke” points are almost always conceded in a match. These aren’t indicators of struggle or underperformance; they’re the result of an unlucky net cord, a sudden gust of wind, a single momentary lapse in focus, or simply an opponent getting lucky on one or two rallies. To penalize a dominant winner for these negligible concessions undermines the very concept of a decisive victory.

The Undeniable Need for a Buffer 🎯

  • Reflects Reality: Even the best players in the world concede points. To expect a flawless game against any opponent, regardless of their rating, is an unrealistic ideal that punishes genuinely dominant performances.
  • Prevents Unjustified Drops: A 5.0 player winning 11-0, 11-2 against a 3.0 should never see their rating drop, even marginally. The buffer acknowledges that winning by an overwhelming margin, while conceding a minimal number of points, is the very definition of performing to expectation, if not exceeding it.
  • Maintains Player Trust: Nothing erodes confidence in a system faster than feeling unfairly penalized. When a player logs a commanding victory and still sees a rating dip, it breeds frustration and skepticism, regardless of the algorithm’s internal logic. A buffer prevents these “insulting” drops for truly superior performances.
  • Focus on True Underperformance: By implementing a buffer (e.g., if a winning team concedes 2 points or fewer per game, their rating should not drop due to point differential, regardless of the opponents’ rating), the algorithm can then more accurately focus its “correction” mechanisms on instances of actual underperformance – where a strong team genuinely struggles to close out a match or concedes a significant number of points against a weaker opponent.

Coach’s Stance: DUPR’s strength lies in its precision, but true precision must account for the natural ebb and flow of a match. Expecting perfection, or penalizing near-perfection for a couple of unavoidable “fluke” points, is a design flaw. A transparent, minimal conceded points buffer would be a vital safeguard, ensuring that dominant wins are always recognized as such, and that the system truly reflects the spirit of competition. It’s not about coddling egos; it’s about refining the math to reflect the game as it’s actually played.

Takeaway: If DUPR aims for ultimate accuracy, it must acknowledge the statistical noise of “fluke points.” Implementing a “Minimal Conceded Points Buffer” is a simple, yet profound, step towards a more equitable and trusted rating system, ensuring that overwhelming victories are always rewarded, not subtly undermined.


The Classic Cheat: Traditional Sandbagging

While DUPR’s focus on performance aims to prevent easy manipulation, the age-old tactic of “sandbagging” remains a pervasive issue. When I refer to “sandbagging,” I mean players who intentionally enter tournament divisions below their true skill level to gain rating points. Under the old DUPR algorithm, this was a low-risk, high-reward strategy. With the new algorithm, it’s now a high-risk, low-reward endeavor. This practice is unsportsmanlike, undermines fair competition, and discourages players who are trying to improve honestly.

How does traditional sandbagging impact the system?

  • Distorts Brackets: It creates unfair and uncompetitive divisions, leading to blowouts and frustration for honest players.
  • Undermines Trust: When players suspect others are sandbagging, it erodes faith in the rating system and the integrity of the sport.
  • Discourages Growth: Newer or less experienced players can get demoralized by consistently facing opponents far beyond their true skill level due to sandbagging.

Coach’s Stance: Traditional sandbagging is a cancer on competitive pickleball. While algorithms can help, a strong community ethic and robust reporting mechanisms are vital to combat this deliberate deception. We want fair fights, not rigged ones.


The Sneaky Scam: Reverse Sandbagging

Here’s a dirty, underhanded trick some players will now try: Be a legitimate 3.0, sign up for 4.0 divisions, lose gracefully, but lose just enough, and watch your rating climb. This is “reverse sandbagging.” If DUPR yanks all its safeguards and just rewards “performing above expectations,” then low-rated players can intentionally lose close to farm rating points.

Can losing make my DUPR go up?

Yes, under certain conditions. Take this:

  • Scenario: Team C (average DUPR 3.1) signs up for a 4.1 division, loses a match 11-4, 11-3, 11-4.
  • DUPR’s Response: “Hey! You overperformed for your rating!”, and boosts their numbers. They lost the match, but gained rating points. This is where the system gets exploited.

Coach’s Stance: We need ironclad safeguards. The old 1.0 rating gap limit wasn’t flawless, but removing it entirely just opened the floodgates for new manipulation. We want fair competition, not statistical cheats.

Lived insight takeaway: Losing “well” should not be a rating hack. If it is, the system’s a joke.


Your Body Lied: Fatigue, Fluctuation, and Your Real Rating

Let me be brutally honest with you. I’m 51. I can warm up like a fresh 3.8. But by the seventh game, my knees feel like concrete blocks, my split-step becomes a clumsy shuffle, I’m reaching for dinks, and my overheads are going into orbit. It’s ugly. It’s painful. That’s pickleball.

So what’s my actual rating? Am I a 3.8? A 3.2? Or somewhere in the sad, sweaty middle? This is the “rating reality.”

Coach’s Stance: A rating should reflect your average competitive level across an entire match session, not your first ten rallies or your worst mid-game meltdown. Context matters, sure – but consistency and averages matter more. DUPR has to learn to see beyond the peaks and valleys.

Takeaway: Your rating isn’t your best game or your worst collapse, it’s your true competitive floor. Play enough, and the system finds your gravitational pull.


Tournament Trauma: Why the Big Wins Don’t Hit Hard Enough

A tournament match has stakes. There’s sweat. There’s real pressure. There are chewed fingernails, blown overheads, and the primal scream of a rally you just had to win. Rec play doesn’t feel the same. You know it. I know it. DUPR knows it and does currently weight tournament matches differently than recreational play.

However, in my opinion, the system still criminally underweights tournaments in a way that dilutes the value of genuine, clutch performance. It’s like winning a gold medal in the Olympics only to have it weighted barely more than a daily practice drill back home. The effort, the pressure, the true measure of skill are just not adequately recognized when the stakes are highest. I believe tournament matches should count at least three times as much as rec play matches to truly reflect their significance.

This approach along with the new algorithm, also fundamentally changes tournament dynamics. Many top players would ease up in pool play to save energy for elimination rounds. Now, with the expectation-based algorithm, there’s no “coasting” – you have to perform to expectation every single game, every single point, or risk getting dinged.

Coach’s Stance: Tournament matches – especially elimination rounds where souls are crushed and legends are born – should carry more weight. That’s where nerves, composure, and real pressure reveal who you truly are as a player.

Insight: If over-performing in a medal match doesn’t move your number 3X more than Monday rec play, something’s fundamentally broken with the system’s priorities.


Stop Confusing DUPR: What Players Get Wrong

Most players treat DUPR like a mirror for their scoreboard. “I won, so my rating goes up!” No, you poor, deluded soul. It’s not. DUPR is a probability-based expectation engine. It doesn’t ask, “Did you win?” It asks, “Did you play like someone your rating predicted you would?” It’s a fortune-teller for your skill, based on past performance.

That’s a brutal, hard mental shift. But once you finally make it – once you stop taking it personally and start understanding the cold, hard logic – everything clicks. It’s like discovering the secret handshake to the pickleball illuminati.

Coach’s Stance: Your DUPR isn’t what happened. It’s a measure of how likely that outcome was given your skill level. Stop fighting the math; start using it.

Recap: Your DUPR isn’t a trophy case. It’s a statistical prediction. Adapt, or get left behind.


Your DUPR rating exists in a vacuum if it doesn’t account for who you’re connected to. Think of a player who consistently beats others at their club but rarely ventures out to play against players from different regions or in larger, more competitive events. How truly accurate is their rating? DUPR, in its current form, largely treats every match as an isolated event between two players, regardless of the broader network those players inhabit. This creates a ‘big fish, small pond’ problem. Someone might be the undisputed champion of their local courts, but until they swim in the wider ocean of competitive pickleball, their true universal skill level remains unvalidated. A connectivity factor would ensure your ‘pond’ isn’t dictating your ‘ocean’ rating.

Why DUPR Needs to Understand Your Network (Connectivity Factor)

A “connectivity factor” would measure how well-integrated a player is within the larger pickleball ecosystem. Here’s why it’s critical:

  • Exposing Local Heroes: Many players dominate their local “pond” but struggle when exposed to different play styles and higher competition levels. A low connectivity score for a high-rated player could indicate a localized, potentially inflated rating.
  • Validating Ratings: Conversely, a player with a high connectivity score (playing diverse opponents across various locations and events) who maintains a strong rating provides more confidence in the accuracy of that rating. Their rating is “battle-tested” against a wider pool of talent.
  • Preventing Rating Bubbles: If a group of players within a closed community consistently play only each other, their ratings can become artificially high or low relative to the national average. Connectivity helps burst these bubbles by weighting matches based on the diversity of opponents.
  • Incentivizing Growth: Players would be implicitly encouraged to seek out new competition, travel to tournaments, and expand their pickleball network, which benefits the sport as a whole.

Coach’s Stance: A DUPR rating isn’t just about how well you play, but how robustly that performance has been tested. Without a connectivity factor, we’re building a house on a shaky foundation, unable to truly tell if a player’s skill translates across the broader competitive landscape.

Takeaway: If your DUPR doesn’t account for who you play, not just how you play, it’s missing a crucial piece of the puzzle. Real skill is transferable, and the rating should reflect that.


The Inevitable Slide: Why a Decay Factor is Essential

Let’s face it: pickleball skill isn’t a permanent tattoo. Injuries happen. Life intervenes. Players take breaks. A DUPR rating from six months ago, or even a year ago, for an inactive player is often a ghost of their former self. Yet, the current DUPR system, while considering recent matches, lacks a dedicated “decay factor” that systematically adjusts ratings downward for periods of inactivity. This leads to frustrating mismatches and inaccurate bracket placements.

Why DUPR Must Account for Inactivity (Decay Factor)

A “decay factor” would be a mechanism that gradually, and predictably, lowers a player’s DUPR rating over time if they are not actively logging matches. Here’s why it’s a necessary addition:

  • Ensuring Current Accuracy: Your rating should reflect your current competitive level, not your peak performance from a year ago before a shoulder injury or a long hiatus. A decay factor ensures ratings remain fresh and relevant.
  • Preventing “Ghost Ratings”: Inactive players with outdated high ratings can skew divisions. They might enter a tournament, be placed in a bracket based on an old rating, and then struggle significantly, leading to an unfair experience for everyone else.
  • Fairness in Matchmaking: Imagine being a consistently active 4.2 and being matched against someone with an old 4.0 rating who hasn’t played in 8 months. A decay factor would likely have adjusted that 4.0 downwards, leading to a much more equitable match.
  • Encouraging Engagement: While not its primary purpose, a decay factor could subtly encourage players to stay active and log matches to maintain their rating, fostering greater participation in the sport.
  • Predictability: A transparent decay model would allow players to understand how inactivity impacts their rating, rather than being surprised by a sudden dip after a long break.

Coach’s Stance: Skill erodes with inactivity. To pretend otherwise is to deny reality and undermine the very precision DUPR aims for. A decay factor isn’t punitive; it’s a fundamental acknowledgment of human performance dynamics.

Insight: If DUPR doesn’t let your rating gently slide when you’re sidelined, it’s setting you and your future opponents up for a rude awakening. Your rating should breathe with your activity level.


The Doctor’s Dilemma: Why Your Rating Needs a Check-Up

Your DUPR rating is, in essence, a snapshot of your pickleball health. When you’re actively playing and logging matches, it’s like having regular check-ups, giving the system fresh data to assess your current form.

Tito’s Doctor Analogy

But consider the scenario a Tito Machado described: You haven’t played a recorded match in six months, and you’re calling to see if your old rating is still valid for, say, a highly competitive tournament (your “marathon”).

  • The “Doctor” (DUPR) hasn’t “seen” you (no recent matches): Without new data, the system is relying on old information. Just as a doctor can’t perform an exam over the phone, DUPR can’t accurately gauge your current skill level if you’re not on the court.
  • Is it safe to trust old results? Absolutely not: A lot can change in six months. Injuries, rust, lack of practice, or even improvements in your game that aren’t yet recorded. Your fitness, reflexes, and consistency can all diminish without regular play. Relying on an outdated rating is like a doctor signing off on your marathon readiness without knowing if you’ve been sick, injured, or just sitting on the couch for half a year.
  • The risk of misdiagnosis: If DUPR doesn’t account for this inactivity, it leads to “ghost ratings”, players whose numbers reflect a past version of themselves. This results in unfair matchups, skewed brackets, and a frustrating experience for everyone else. You might be placed in a division far too high (or low) for your current skill, undermining the entire purpose of the rating system.

This analogy powerfully demonstrates that skill isn’t static. Without a decay factor that gradually adjusts ratings downward for inactive players, DUPR risks becoming a historical record rather than a reliable, real-time assessment of current competitive ability. It’s about ensuring the rating always reflects your present pickleball health, not just your past peak.


DUPR’s Black Box: Where It Fails (and Fixes)

Look, DUPR isn’t perfect. It’s got holes bigger than my dink game after a long day. Here’s where it’s still dropping the ball:

  • No Transparency: Players are in the dark. They don’t know how “match quality,” “partner reliability,” or “event type” actually twist their rating. It’s a black box, and that’s infuriating.
  • Context-Free Logic: A brutal 3.5 open-division match and a 3.5 over-70 match should not count the same. One is a war zone; the other is usually a polite garden party.
  • Manipulation Vulnerability: Both traditional sandbagging (playing in a division lower than your rating to dominate) and reverse sandbagging (losing “well” to artificially raise rating) exploit the system and undermine fair play. The social aspect worries me too; I’ve already heard grumbling at local clubs about players refusing to participate in league or tournament play due to DUPR impact. This competitive pressure, if unmanaged, could negatively affect the growth and camaraderie of the sport.

How can DUPR be more accurate?

Here are my non-negotiable fixes. DUPR, are you listening?

  • Context Tagging: Let events tag matches as “senior,” “open,” “mixed,” or “tournament.” Then, DUPR adjusts weighting accordingly. It’s not rocket science; it’s common sense.
  • Minimal Conceded Points Buffer: Implement a safeguard that prevents rating drops for overwhelmingly dominant wins, even if a few “fluke” points are conceded. This acknowledges the reality of play and maintains player trust.
  • Reliability Score & Rating Deviation Understanding: DUPR needs to better communicate how confidence (Rating Deviation) impacts rating swings. And for DUPR’s part, reward players who consistently log matches and have stable data. Don’t let three random rec matches dictate a major swing. Your rating needs a deep history, not just a few recent flukes.
  • Trajectory Weighting: Matches where both players are clearly rising or falling should be weighted differently than when one player is just inconsistent. It’s about momentum, people.
  • Extreme Mismatch Rules & Integrity Measures: Bring back a safeguard to prevent rating abuse when matchups are laughably far apart.
  • Connectivity Factor: DUPR needs to incorporate how integrated a player is within the broader pickleball network to validate their rating against diverse competition.
  • Decay Factor: A systematic reduction in rating for periods of inactivity is crucial to ensure ratings reflect current skill, not past performance.

Coach’s Stance: Better data tagging, real transparency, smarter weighting, and the inclusion of connectivity, decay factors, the minimal conceded points buffer, and robust integrity measures are the only path forward for DUPR to be truly reliable. This isn’t just about numbers; it’s about the integrity and future of competitive pickleball.


Coach’s Take: If your rating only goes up when you win, you’re gaming the system, not actually playing the game. The best players? They want honest numbers. That’s how you actually grow. Stop protecting your ego; start protecting your game.


FAQ: Your DUPR Rage, Answered

Why did I drop after a win?

You underperformed relative to expectations. If you were supposed to dominate and didn’t, the system adjusts accordingly. It’s a reality check, not a personal attack.

Should DUPR have different ratings for seniors or women?

No – but it should tag matches with that context. That way, performance is weighted appropriately without splitting the rating pool. Your age group shouldn’t wall you off from the core rating. We need universal numbers, but smart context.

Can I lose a DUPR match and still go up?

Yes. Absolutely. If you overperform against a stronger player or team, DUPR can reward the effort even in a loss. It’s about exceeding expectations, not just the W. Don’t be a hero, just play beyond what they expect.

Why do tournaments feel like they don’t matter?

Because they’re underweighted. DUPR should give more extra credit for elimination rounds and medal matches where pressure is real. The stakes are higher; the rating movement should reflect that.

How can I improve my rating honestly?

Play your level or slightly above. Win decisively. Track your consistency. Avoid grinding easy wins or farming rec matches. There’s no shortcut to real improvement, only hard work and smart play.


DUPR Ratings in a Nutshell

Tactical Dare: Try this for your next match: Instead of asking, “Did I win?”, ask “Did I play better than expected?” If you did, DUPR will eventually reflect it. If not, it won’t, and that’s exactly how it should be. Stop chasing your DUPR ratings, start chasing performance.

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